Should A Wannabe Content Creator Friend Cease Using People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a surprise: I might be bare-faced, an awkward face or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being filmed, altered, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us an opportunity.

I love shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on social platforms who execute that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my method of offering access, giving her a chance to experience exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a clip now and then would be fun for Beth. Creativity flourishes in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Susan Clarke
Susan Clarke

Elara is a city planner and writer passionate about sustainable urban development and community engagement.